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Business Model

Partnerships, Pricing, and Sustainability

Built in Uganda Pilot-Ready Community-Driven

Sustainable Revenue Architecture

eSafeRIDE is designed for long-term institutional sustainability through a cross-subsidization model. Marginal transaction fees generated from formalized transport services create a dedicated revenue stream that maintains the software platform and subsidizes rides for economically disadvantaged students.

Cross-Subsidization Model

Transaction fees from formalized transport services fund platform maintenance and subsidize rides for economically disadvantaged students.

Mobile Money Integration

Seamless, cashless transactions via MTN Mobile Money and Airtel Money, making payments accessible to all users.

Institutional Licensing

Annual service contracts and institutional licenses for universities, providing predictable revenue and long-term partnerships.

Data Insights & Reporting

Anonymized impact dashboards and reports for NGOs and development partners, demonstrating measurable social returns.

Pricing Models

Flexible Options for Every User

Individual

Per-Ride Pricing

UGX 2,500 / per ride
  • Flexible per-ride payment
  • Mobile Money supported
  • No subscription required
  • Real-time tracking included
  • Safety features included
Institutional

Annual License

USD 5,000 / per year

For universities and institutions

  • Full platform access
  • Administrative dashboard
  • Priority support
  • Customizable features
  • Annual impact reports

Payment Architecture

Secure, Accessible, and Uganda-Ready

Mobile Money

MTN Mobile Money and Airtel Money integration for seamless, cashless transactions.

MTN Airtel

Card Payments

Secure card processing via Pesapal payment gateway for institutional and individual users.

Visa Mastercard Pesapal

Institutional Invoicing

Flexible payment processes including quotations, invoices, and annual service contracts for universities and NGOs.

Quotations Invoices Contracts

Secure Processing

All transactions are encrypted and processed through secure, PCI-compliant gateways.

Transparent Ledger

Complete transaction history available for all users, ensuring transparency and accountability.

Flexible Approval

Manual approval options available for universities and NGOs with specific procurement requirements.

Cross-Subsidization Model

For long-term financial sustainability, eSafeRIDE establishes a cross-subsidization model where marginal transaction fees generated from formalized transport services create a dedicated revenue stream.

1

Transaction Fees

Small fees collected from accredited transport services

2

Revenue Pool

Central fund dedicated to platform maintenance and subsidies

3

Impact Funding

Subsidizes rides for economically disadvantaged students

60% Ride subsidy for disadvantaged students
100% Platform sustainability
Cross-Subsidization
Transaction Fees
Revenue Pool
Student Subsidies
Platform Maintenance

Ready to Partner with eSafeRIDE?

Whether you're an institution, NGO, or individual, we have a pricing model that works for you.